Nashville, TN – Nashville-based political consulting firm Direct Edge Campaigns recently won two prestigious Reed Awards for direct mail done in the 2020 election cycle. The awards are an annual recognition by the campaign magazine, Campaigns & Elections and named after the publication’s founder Stanley Foster Reed. The Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design.
Direct Edge Campaigns prevailed in two categories: Toughest Overall Mail Piece and Toughest Mail Piece (Republican). The two mail pieces were among others considered at every level across the entire country in the 2020 cycle.
“Political campaigns are not for the faint of heart,” said President and Founder Gregory Gleaves. “Both of these incumbent Democrat legislators we helped defeat were running from their record. At Direct Edge Campaigns we create hard hitting and memorable pieces like ‘Slumlord Millionaire,’ that stick with voters. We appreciate our clients and partners at the North Carolina House Republican Caucus, and are glad we were able to be a part of their victory in these two races.”
“In a political environment unlike any other before it, hard hitting and clear mail was more important than ever,” said Stephen Wiley, Caucus Director for the North Carolina House Republican Caucus. “The North Carolina Republican House Caucus was fortunate to work with the team at Direct Edge Campaigns in developing campaign mail that not only broke through, but made a difference in winning not just awards, but winning elections.”
Links to the Toughest Overall Direct Mail Piece and the Toughest Direct Mail Piece (Republican) can be found here and here. The full list of winners can be found here.
Founded in 2013 by Gregory Gleaves, Direct Edge Campaigns has been a part of multiple legislative chamber takeovers, hundreds of client victories, and thousands of unique direct mail pieces sent to more than 25 million households.